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Thoughts on what businesses actually need from the Cloud, not what vendors wish they needed.

Chris Bliss

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Project management doesn’t make sense without CRM

Project management has become a buzzword over the last few years and for good reason. It makes sense to centralize information, and web-based project management solutions allow that. Conceptually, they’re like a meeting room’s dry-erase board, only more dynamic and collaborative, and generally way sexier.Enhanced by Zemanta

Unfortunately, most project management solutions stop there, a few yards short of helpful. What use is project management if it doesn’t integrate with anything? What help is a whiteboard if we don’t have a rolodex? What use are documents if the documents aren’t contextualized? In effect, what use is anything if it exists in a silo? Does project management make sense as a stand-alone product?

In this author’s opinion, the answer is no. For the vast majority of businesses, project management software doesn’t make sense without customer relationship management (CRM) software. Why CRM? Because CRM allows information to be contextualized alongside the individuals and companies (ie revenue streams) that pay your bills and grow your company.

I hate to bring this theme into yet another post, but cloud computing is a game changer. Developers need to change with it, rethinking traditional products (ie project management) and delivering new products that reshape what we think we need. In other words, I don’t actually need project management or CRM per se – just get me something that leverages new technology in an effective, user friendly manner. That’s all I ask ;)

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Chris Bliss works at VM Associates, an end-user consultancy for businesses looking to move to the cloud from pre-existing legacy systems.