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Thoughts on what businesses actually need from the Cloud, not what vendors wish they needed.

Chris Bliss

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SaaS, PaaS, On-Demand? What are they talking about?

Too much noise, not enough real talk.

I’ve worked as a solutions architect and business consultant for the past three years in Paris, New York and London and I have to say, the business tech talk being thrown around in the Cloud Computing world is absolutely the most confusing garbled mess I have ever heard.

A ton of jargon that only makes sense to people who have absolutely nothing to do. If you use twitter, do a search for #crm #cloud or #saas -you will be amazed at the amount of true BS there is out there. You could argue that this is natural. In any field, jargon helps shorten the conversations between knowledgeable parties. For example: SCOTUS is a fairly common term you hear in the US Political Science realm.

But in business the most important conversation, the dialog where “tech” people help business people see the advantages of cloud computing isn’t happening. The real discussion must start with the end user, with the small businesses who are ready to capitalize on the real competitive advantages that “SaaS” offers them.

The small businesses I’m meeting have real questions about how this new fangled tech will work with in their company. But so far, most consultants and bloggers only want to talk about the technical advantages…

As a small business, I do not care about APIs, Pinging, server-side solutions etc.

What I want to hear is “better, economical, easier, less work, progessive.” If I can get easily shared information, shared calendars and contacts, easily manageable and assignable task lists from “cloud computing” then I’m in. You can call it “super fantastic pizza computing” for all I care.

So, as business consultants, let’s cut the lingo and get to work helping businesses get there.

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Chris Bliss works at VM Associates, an end-user consultancy for businesses looking to move to the cloud from pre-existing legacy systems.