VM Associates is a New York City cloud computing consulting firm. We help
companies transition into newer, better, smarter software. Contact us to talk
about your business, the cloud, and how we might help.
Having worked in corporate America, I have first hand experience with the
misguided corporate obsession with Microsoft products. I also have first hand
experience of surpassing my mailbox capacity and having all incoming and
outgoing emails bounce. I spent probably 15 mornings in three years waiting
for our “IT guys” to give me more storage space on our server while I
worked to delete or archive large emails. Not a fun or productive way to
start the work day.
Unsurprisingly, everyone hated our IT guys and the IT guys hated us. If I
knew then what I know now, I would have campaign... (more)
It’s a tough time to be a Value Added Reseller (VAR). For those who don’t
know, VARs are a breed of IT consultant popularized in the 1990’s and still
near-ubiquitous in certain channels. They’re hard to miss:
Without going into too much detail, the VAR model is one of selling software
licenses for the margin, with the idea of “adding value” via technical
expertise and support. Vendors get qualified sales reps: customers get
experienced help: VARs see project revenue from the initial sale, then
recurring revenue from support retainers. Everyone wins, right?
Wrong. Cloud computing... (more)
A few weeks ago we were called by a frantic young business owner. His
problem? His business – a 3 month old roofing company – was winning more
deals than the founders and crew could manage. They were hiring sales reps
and managers fast, but needed a system for, well, everything. Task
management, sales management, invoicing, P & L – they needed it all, and
they needed it ASAP. Sound familiar?
Cloud Computing Swat Team, Converge
Our first call together was on a Thursday evening. The company – let’s
call them Claybourne Roofing – was hiring 8(!) new sales reps and holding
an orien... (more)
We review small business CRM software all the time. Sometimes we find great
systems. Sometimes not.
More typically, we find systems like Base CRM, a well designed and promising
system that’s almost there (but not quite). Read on for our full review.
The Quick and Dirty Verdict
Base is a web-based CRM built by Future Simple, a venture-backed, Chicago
based software company. As small business CRMs go, Base is pretty damn good:
it’s easy to use, includes some neat features (client spaces!), and boasts
an awesome mobile app. Unfortunately, the expensive pricing scheme, lack of