Most small business owners understand cloud computing as a tool. A
pay-as-you-go, web based tool. Not more, not less. And they’re pretty much
Thing is, tools matter. They carry distinct advantages and disadvantages,
which are sometimes subtle, long term, and structural. Cloud computing is no
exception: besides the usual advantages, cloud based tools help businesses
become more transparent, more flexible, and (ultimately) more profitable.
1. Cloud computing makes business more transparent.
First off, cloud computing tools tend to centralize everything together.
Contacts and files and tasks aren’t spread across multiple desktops or
servers anymore: they’re nested online, in one place, always. This tends to
make business more transparent, as it’s harder to partition data off than
it is to keep things open. We’ve seen clients go from pitting reps agai... (more)
Here at VM we’re planning our spring 2011 conference tour and we’re happy
to say there’s a lot going on in the world of presentations and meetings
about cloud-computing. Deadlines are fast-approaching though, so check out
the list we’ve put together below and see if there’s something happening
near you… hope to see you there!
Note: this list is incomplete and bound to change. Descriptions were taken
off the sponsoring organizations’ websites and so may not reflect content
and/or quality. Don’t hold us accountable if a conference sucks.
What: Global Services Conference 2011: Enabl... (more)
There are plenty of “Top 5 lists” with generic reasons for why businesses
should migrate into SaaS and cloud computing. Scalability, cost, mobility –
they’re good reasons, sure, but we’ve heard them before: what else does
cloud computing offer? If you’re thinking about moving your business into
the cloud but haven’t yet, here are five reasons that are often overlooked:
1. Clients notice. Traditionally, IT has served a “backend” role in
business. With the exception of email and websites, most businesses hide
their IT solutions from clients, and with good reason: IT is ugly. Cloud ... (more)
Despite our recent(ish) blog post bashing Microsoft’s cloud initiatives,
there’s a nugget of brilliance in “The Economics of The Cloud,” a
recent paper published by Rolf Harms and Michael Yamartino, head corporate
strategists at Microsoft. It’s a good paper, but the brilliance is in the
When cars emerged in the early 20th century, they were initially called
horseless carriages. Understandably, people were skeptical at first, and they
viewed the invention through the lens of the paradigm that had been dominant
for centuries: the horse and carriage. The first ... (more)
It’s easy to always say no. Your systems function, the processes are clear,
it works. Why invest in cloud computing if nothing is broken? What’s wrong
We hear that sentiment all the time and it’s easily understood. Business
owners are risk adverse and they don’t want to fall for short-term fads,
especially with the backbone of their business (IT). That’s commendable.
Unfortunately, when a game changer like cloud computing comes along, undue
conservatism becomes increasingly costly. Here’s why.
1. When you overlook meaningful trends you then lend a strong competiti... (more)