When small business owners think of software, they think of email, file
management, and…. CRM. Shorthand for “Contact Relationship Management,”
CRMs help businesses organize their customers, leads and sales. Important
Unfortunately, choosing a CRM isn’t easy. The Google Apps marketplace lists
90 of ‘em: GetApp has over 280. There are thousands more (and they all
sound the same). How’s a business owner to choose?
We review (and break) new CRMs every week, so we’re pretty confident when
we spot a good one. Here are 5 tips for choosing your own CRM – hope it
#1 Choose a usable CRM
Usability matters. A lot. As you try new systems, pay due attention to the
experience. How intuitive is navigation? Can you find what you’re looking
for? Will employees enjoy this? Does it make their job easier?
It’s tempting to pick CRMs solely for their feature set, but reme... (more)
Here at VM we’re planning our spring 2011 conference tour and we’re happy
to say there’s a lot going on in the world of presentations and meetings
about cloud-computing. Deadlines are fast-approaching though, so check out
the list we’ve put together below and see if there’s something happening
near you… hope to see you there!
Note: this list is incomplete and bound to change. Descriptions were taken
off the sponsoring organizations’ websites and so may not reflect content
and/or quality. Don’t hold us accountable if a conference sucks.
What: Global Services Conference 2011: Enabl... (more)
There are plenty of “Top 5 lists” with generic reasons for why businesses
should migrate into SaaS and cloud computing. Scalability, cost, mobility –
they’re good reasons, sure, but we’ve heard them before: what else does
cloud computing offer? If you’re thinking about moving your business into
the cloud but haven’t yet, here are five reasons that are often overlooked:
1. Clients notice. Traditionally, IT has served a “backend” role in
business. With the exception of email and websites, most businesses hide
their IT solutions from clients, and with good reason: IT is ugly. Cloud ... (more)
There are more visible SaaS offerings, but e-signature services are fast
becoming a cornerstone of cloud-based business. It makes sense – why print
and sign paper documents when everything else is done online? Plenty of
companies are asking that question, and it shows: EchoSign, an e-signature
industry leader, reported growth of 216% between Q2 ‘09 and Q2 ‘10. Not
bad for a company named for a dolphin.
RightSignature is a relative newcomer to the e-signature game, but having
signed Farme... (more)
We’ve been absent from the blogosphere for awhile now and thought we’d
make our reentry with a simple definition. Cloud computing. What is it? How
is it different from, well, normal computing? What does it mean for business
owners? Where is it headed?
Generally speaking, “cloud computing” is the use of the Internet to run
applications or store data. Until recently, most software programs ran on
your personal computer. Cloud computing changes that: programs run on a
remote server (or servers), accessed by (but not stored on) your computer.
Web-based email? Cloud computing. Google... (more)