There’s something to be said for businesses that are ahead of the curve in
terms of cloud software adoption. We have worked on hundreds of software
implementations over the past 5+ years, and it’s “apples and oranges”
when comparing old (legacy) systems with new systems and the streamlined
processes that follow.
This juxtaposition was apparent in a recent Zendesk implementation that we
completed for a Cambridge-based software company, Leaf.me. Leaf recently
received a huge stamp of approval (not to mention several million dollars)
from Heartland, one of the largest credit card processors in the world. As
the business prepares for rapid growth (they are hiring dozens of new
employees over the next few months), they reached out to VM to assess their
customer service situation, and to help optimize how they setup and use
Zendesk to handle support.
A few days later ... (more)
Let’s say you buy nonrefundable, nontransferable tickets to see the
Superbowl. In economics, that’s a “sunk cost” – an irretrievable past
Now say the Superbowl comes and you feel sick. Really sick. You’re
convinced that going will be less fun than staying at home – but because
you bought the tickets, you go anyways (and have a terrible time, especially
if you’re a Broncos fan).
“Sunk cost” – get it?
Game theorists call this self-defeating behavior the “Concorde fallacy,”
after the ill-advised Concorde plane, which operated for decades despite
never making (or bein... (more)
There are more visible SaaS offerings, but e-signature services are fast
becoming a cornerstone of cloud-based business. It makes sense – why print
and sign paper documents when everything else is done online? Plenty of
companies are asking that question, and it shows: EchoSign, an e-signature
industry leader, reported growth of 216% between Q2 ‘09 and Q2 ‘10. Not
bad for a company named for a dolphin.
RightSignature is a relative newcomer to the e-signature game, but having
signed Farme... (more)
We’ve been absent from the blogosphere for awhile now and thought we’d
make our reentry with a simple definition. Cloud computing. What is it? How
is it different from, well, normal computing? What does it mean for business
owners? Where is it headed?
Generally speaking, “cloud computing” is the use of the Internet to run
applications or store data. Until recently, most software programs ran on
your personal computer. Cloud computing changes that: programs run on a
remote server (or servers), accessed by (but not stored on) your computer.
Web-based email? Cloud computing. Google... (more)
Listen: as cloud computing consultants, we drink the cloud computing koolaid.
We’ve implemented cloud-based software for businesses of all sizes, across
just about every industry. We’ve seen it revolutionize how businesses work.
We’ve also seen security become a very real and increasingly serious
Don’t worry, it’s safe!
When we first began showing cloud-based software to clients, the idea of
storing your data remotely was a new concept. Like clockwork, clients were
all concerned about security. Is my data safe? What happens if the software
company folds? Can we be hacked... (more)